Last updated: July 23, 2026

This Privacy Policy describes how PAWS NWA LLC, doing business as Xoulmade ("Xoulmade," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit, use our services, make a purchase from www.xoulmade.com, or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, website visitor, or another person whose information we collect.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page and update the "Last updated" date.

How We Collect and Use Personal Information

The information we collect and how we use it depend on how you interact with Xoulmade. We may use personal information to provide and improve the Services, process and fulfill orders, communicate with you, provide customer support, conduct marketing and advertising, comply with legal obligations, enforce our terms, and protect the Services and the rights of Xoulmade, our customers, and others.

Personal Information We Collect

Information You Provide to Us

Information you provide directly through the Services may include:

• Contact information, such as your name, email address, phone number, billing address, and shipping address.
• Order and transaction information, such as the products you purchase, payment confirmation, order details, returns, exchanges, and shipping information.
• Account information, if you create or use a customer account.
• Shopping information, such as products you view or add to your cart.
• Marketing preferences, including whether you have chosen to receive promotional communications.
• Customer-support information, including information you provide when you contact us, submit a form, request a return or exchange, or communicate with us through email, chat, or social media.
• Reviews or other content you choose to submit.

You may choose not to provide certain information, but doing so may prevent you from using some features or completing a purchase.

Information Collected Automatically

When you use the Services, we and our service providers may automatically collect information about your interaction with the Site through cookies, pixels, web beacons, software development kits, and similar technologies.

This information may include:

• Device and browser information.
• IP address and general location information.
• Network connection information.
• Pages and products viewed.
• Search, cart, checkout, and purchase activity.
• Referring websites and advertisements.
• Information about how you interact with our website, emails, and advertisements.

For more information about cookies used by Shopify, visit Shopify's Cookie Policy.

Information We Receive from Third Parties

We may receive information from companies that help us operate our business, including:

• Shopify, which powers our online store.
• Payment processors that process payments and help prevent fraud.
• Shipping and fulfillment providers.
• Customer-support, email, analytics, and review providers.
• Advertising and marketing partners, including Meta, when advertising or tracking tools are enabled.
• Other vendors and service providers that perform services on our behalf.

Information received from third parties is handled in accordance with this Privacy Policy. Third parties may also process information under their own privacy policies.

How We Use Personal Information

We may use personal information for the following purposes:

• Providing Products and Services: To process payments, fulfill and ship orders, provide tracking updates, manage returns and exchanges, maintain customer accounts, and provide customer support.
• Marketing and Advertising: To send promotional communications, measure the effectiveness of our advertising, and show you relevant Xoulmade advertisements.
• Security and Fraud Prevention: To verify transactions, prevent fraud, protect customer accounts, and keep our Services secure.
• Communicating With You: To answer questions and send information about your orders, account, or customer-service requests.
• Legal and Business Purposes: To comply with applicable laws, enforce our policies, resolve disputes, and protect the rights of Xoulmade, our customers, and others.

Providing Products and Services

We use personal information to process payments, fulfill and ship orders, provide order and tracking updates, manage returns and exchanges, maintain customer accounts, provide customer support, and enable features such as product reviews.

Marketing and Advertising

With your consent where required, we may use personal information to send promotional emails and to display or measure advertisements for Xoulmade on our Site and other websites or platforms.

We may use advertising tools such as the Meta Pixel and related technologies to understand activity on our Site, measure advertising performance, and show more relevant advertisements. Depending on applicable law, this activity may be considered "sharing" personal information or processing personal information for targeted advertising.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link in the email. You may still receive non-promotional messages about your orders, account, or customer-service requests.

Security and Fraud Prevention

We use personal information to authenticate transactions, protect customer accounts, detect and investigate suspected fraudulent, illegal, or malicious activity, and protect the security of our Services.

Communicating With You

We use personal information to respond to questions, provide customer support, send information about orders and transactions, and maintain our relationship with you.

Legal and Business Purposes

We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our policies and agreements, protect our rights and the rights of others, resolve disputes, and support legitimate business operations.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site, remember your preferences and cart activity, understand how visitors use the Site, prevent fraud, and support analytics and advertising.

Most browsers accept cookies automatically, but you can adjust your browser settings to remove or reject cookies. Blocking cookies may affect the functionality of the Site.

Where required, we provide privacy controls that allow you to manage non-essential cookies and certain data-sharing practices. You may also use the Your Privacy Choices link on our Site to opt out of the sale or sharing of personal information or its use for targeted advertising where applicable.

If your browser sends a recognized Global Privacy Control signal, we will treat it as an opt-out request for that browser where required by applicable law.

How We Disclose Personal Information

We may disclose personal information for legitimate business purposes to:

• Shopify and other vendors that provide website hosting, payment processing, analytics, customer support, reviews, fraud prevention, cloud storage, fulfillment, or shipping services.
• Advertising and marketing partners, including Meta, to measure advertising performance and provide advertising services.
• Professional advisers, insurers, auditors, and other service providers when reasonably necessary.
• Government authorities or other parties when required by law, legal process, or to protect the rights, safety, and security of Xoulmade, our customers, or others.
• A purchaser, successor, or other relevant party in connection with a potential or completed business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
• Other parties when you direct us, request the disclosure, or otherwise consent.

We do not sell personal information for money. However, some advertising and analytics activities may be considered "selling," "sharing," or targeted advertising under certain U.S. state privacy laws. You may opt out through the Your Privacy Choices link on our Site where applicable.

Depending on how you interact with us, the categories of personal information disclosed may include identifiers, contact information, commercial and transaction information, internet or network activity, and customer-support information. Recipients may include service providers, business partners, advertising partners, and government or legal authorities where required.

We do not knowingly use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to provide and improve its services and may process information in countries other than where you live.

To learn more about how Shopify handles personal information, review the Shopify Consumer Privacy Policy. You can also visit the Shopify Privacy Portal to exercise rights relating to information Shopify controls.

User-Generated Content

The Services may allow you to submit product reviews or other content. Content submitted to a public area of the Services may be visible to anyone. We cannot control how other people use information you make publicly available.

Third-Party Websites and Links

The Site may contain links to websites or platforms operated by third parties. We do not control these third parties and are not responsible for their privacy or security practices. We encourage you to review their privacy policies before providing them with personal information.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can review and, where appropriate, delete the information.

We do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age.

Security and Retention

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security method is perfect, and we cannot guarantee complete security. Please avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary to provide the Services, maintain customer accounts, complete transactions, comply with legal, tax, accounting, and reporting obligations, prevent fraud, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the reason it was collected.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to applicable exceptions:

• The right to request access to or information about the personal information we maintain about you.
• The right to request correction of inaccurate personal information.
• The right to request deletion of personal information.
• The right to receive a portable copy of certain personal information.
• The right to opt out of the sale or sharing of personal information or its use for targeted advertising.
• The right to limit certain uses and disclosures of sensitive personal information.
• The right to withdraw consent where processing is based on consent.
• The right to appeal a decision we make regarding a privacy request.
• The right not to be discriminated against for exercising an applicable privacy right.

To exercise your rights, use the Your Privacy Choices link on our Site when applicable or contact us using the information below.

We may need to verify your identity before completing a request. You may be permitted to use an authorized agent to submit a request on your behalf. We may require proof that you authorized the agent to act for you and may need to verify your identity directly.

Complaints

If you have a concern about how we handle personal information, please contact us so we can try to resolve it. Depending on where you live, you may also have the right to appeal our response or submit a complaint to your local data-protection or regulatory authority.

Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or have a complaint, please contact us:

PAWS NWA LLC d/b/a Xoulmade
Email: hello@xoulmade.com
Mailing address: 14155 Dallas Parkway, Dallas, TX 75254